Your Spa Success Coach and Revenue Strategist.


I’m Melinda Miné

Hey there,

You know those dreams you have for your life and business that you’re terrified to say out loud?

Yeah, those. The ones that go on your vision board year after year but you feel are out of reach. Those are the dreams I want to help you manifest.

Whether you told yourself it’s not possible because all the “things” are not in place, or someone told you that you were dreaming far too big for the box they put you in—I want you to know you can have them. But you need to give yourself permission to pursue them.

That starts with your mindset and taking charge of the business you’ve worked so hard to get started.

start with you.

I would never begin a conversation by talking about myself. So, let’s table the “About Page” agenda and 

I invested! time and money (which I didn't have much of at the time) into developing my business skills.

No, really. I’ve helped women like you carve their path, take charge of their finances, and build their bank accounts by positioning their prices to reflect the value of their services instead of giving cash-draining discounts.

In 2005, I became a Licensed Esthetician. Filled with enthusiasm and passion, I set out to rent a room and open my own skincare studio. But, despite how damn good I was and providing an excellent guest experience, something was missing. You see, I bought into the hype of, “If you build it, they will come.” I quickly realized that it didn't matter how good I was if no one else knew it.

I  learned that having a dream and knowing I was good wasn’t enough, I needed business expertise in order to have a sustainable spa business. So, I did one of the most vulnerable things you can do as an entrepreneur:

transforming how you run your business so that it doesn’t run you.

My superpower is

Before I knew it, I had a few impressive titles under my belt, including Spa Director, National Trainer for Dr. Murad, Post Graduate Instructor for Dermalogica & The International Dermal Institute, Account Executive for PCA SKIN, and Business Consultant for several multi-million dollar brands.

Then, in 2018, I took the leap, said goodbye to corporate life, and went full-time with The Spa Profit to equip you with the business skills you need to bring your big vision to life. Now, I'm giving independent spa owners like you access to everything I learned about building a sustainable and profitable business. (without burnout).

or a combination of all three, you have a vision. From your mindset to your money and marketing—together, we will make those dreams of freedom a reality.

professional freedom

financial freedom

time freedom

Whether it’s

Let's make that happen.

on your spa business? 

go all in

you can finally 

Are you dreaming of the day

The Timeline 

humble beginnings!


Licensed Esthetician 🎓


Grand Opening of my Skin Care Studio 🎉


Grand Closing of my Skin Care Studio 😔

2006 to 2009

Got a job. 😶
I read every book and took classes on business, marketing and sales while managing and working at various spas. This was my hustle season.

what a year, eh?

keep going!


Conceptualized and opened a storefront medical spa. (little did I know this was the start of my business consulting days)


Post-Graduate Instructor For International Derma Institute & Dermalogical
PLUS I opened another medical spa for a client (all my business training is paying off!)


National Trainer For PCA Skin


National Trainer For Dr. Murad


Business Consultant for several multi-million dollar brands and opened my 3rd medical spa for a client!


Quit my corporate job and decided that it was time for me to serve my community and pay it forward.
The Spa Profit was born!


My life’s purpose and joy are found in making a positive impact in the lives of my fellow estheticians by removing revenue roadblocks that allow you to experience financial freedom and reach new heights of success!

crazy, huh?
‘coz, dreams do come true! 

Your No. 1 Hype Woman & favorite Spa Success Coach


Championing other women and cheering them on in the pursuit of their dreams. Empowered women empower women.



Coaching is deeply personal; practicing empathy is not only crucial but the key to helping improve people’s lives.



Achieving the results you desire begins with your mindset, seeing limitless potential in yourself, and approaching obstacles as opportunities for growth. Your thoughts create your reality.



Our Core Values

Small wins lead to big victories. There will always be something to work on; taking the time to appreciate how far we’ve come motivates us to keep going.



People are diverse, so we're building an inclusive community that serves you no matter your age, race, ethnicity, or the stage you're at in your business.



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  • Aficionado - Self proclaimed coffee aficionado over here. Check out my IG Lives and 8 times out of 10 there’s a cup in my hand.

  • Brat - As in Army Brat. I moved around a lot during my childhood and truly believe “Home is not a place…it’s a feeling.” My love for exploring different cultures, cuisines and ability to quickly connect with people of various backgrounds is likely why I’ve never met a stranger.

  • Cooking - This is one of my favorite things to do. I’ll put my music on blast (to set the tone) and whip up a good (pescatarian) meal for my family and friends. My secret ingredient is love, it’s part of every single dish I serve.

  • De-stress - Whether it’s painting, a spa day, or an evening of live music and dancing—I’m gonna let it out. “If you focus on success, you’ll have stress. But if you pursue excellence, success will be guaranteed.” –Deepak Chopra

  • Edutainment - I’m not gonna bore you with just talking business, numbers, and facts. We’ll laugh, cry, and learn together.

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  • Fur Mom - I have 2 fur babies. My dog 🐶 Stella, who I rescued on her last day before they were going to put her down, and she’s the absolute sweetest. My cat 🐱 Chance has been known to make a cameo appearance in my videos as he seems to always know when I’m recording and feels that’s the best time to walk across my desk 😂😂😂.

  • Globe-Trotter - I absolutely live for travel! ✈️🌎✈️. But not as a tourist. I want to live like a local and immerse myself into the culture. “When in Rome , Do as the Romans Do”

  • Holistic Wellness - It’s all about self-care. You must invest in your physical, emotional, mental AND financial health. As someone diagnosed with Bipolar Disorder, I advocate normalizing mental health

  • Intuition - This is my 'soul sense'. It's this sensitivity to energy that helps me care for the people around me. Too often I reach out to people at the “right time” and seem to always know what to say.

  • Jay-Z - People are often shocked to find that he’s one of my favorite artists (and business mentor). I'll have his music on blast whether I’m cooking, working out, or just need to get into hustle mode so I can tackle all the tasks that being a fempreneur calls for.

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  • Karaoke - You’re in for a concert 🎤🎤🎤 if you ride with me. Car karaoke is a must for all road trips.

  • Life’s simple pleasures - I live by the mantra: a simple life is a stress-free life. Honestly, that’s what going into business for myself is all about for me.

  • Minimalist - I don’t consume more than I need to. The less I have, the richer I feel. “Be a curator of your life. Slowly cut things out until you’re left only with what you love, with what’s necessary, with what makes you happy.” – Leo Babauta

  • Nature-Lover - I’m a big nature lover. Long walks, hiking, a day at the lake, or going to the park with my coziest blanket and my journal—I’m always inspired by mother nature.

  • Old Fashion - It’s my favorite cocktail, but nothing fruity for me. I’m a scotch gal. I take my drink like I serve my talks—straight, no chaser.

  • Pescatarian - I gave up meat (land animals) years ago, but gimme a seafood platter and I’m good to go.

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  • Quotable - That’s what my clients say about my one-liners. My favorites: Don’t funk with my frequency and Give all the value you want but don’t lower that price

  • Reflection - I believe in the power of self-reflection. “What we perceive about ourselves is greatly a reflection of how we will end up living our lives."

  • Shuffle - My Spotify playlist will shuffle through the decades. Everything from 70’s soft rock, to 80’s dance mix, 90’s R&B, 00’s Top 100, and LoFi Hip Hop for those chill vibes. I know no genre, just good music.

  • Turkey - That’s where my mother hails from and it’s one of my favorite places to visit.

  • Undefeated - Fail fast and fail forward. I believe in taking calculated risks and growing from our failures. “There is only one thing that makes a dream impossible to achieve: the fear of failure.” -

  • Vulnerability - There’s something powerful about being willing to share our fears and challenges. This is why I strive to create a safe space for fempreneurs to connect. I believe there’s strength in vulnerability, not weakness. Authenticity fosters real connections are made 💖💖💖

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  • Wows - I encourage my girls to celebrate 🥳🎉🥂 their wins and keep a Book of Wows they can refer to on the not-so-good days. You should try it, too. Remember, small wins lead to big victories!

  • Xenial - It means warm, welcoming, and hospitable. It’s the heart of my brand and who I am.

  • Yes, Yes! - You better not leave me hanging when I’m dropping gems. If you’re picking up what I’m putting down, say it with me...Yes, Yes!

  • Zodiac - I’m a Leo ♌ through and through. Loving and equally fierce.

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the glossary

Now for the not-so-LinkedIn details…

You can achieve greatness and have a level of clarity you’ve never known before. You can feel EMPOWERED and PREPARED for the next season in your business, and confidently own that your services and expertise have value. There’s room for walking in your purpose, expressing your passion, and sharing your gifts with those you serve. And it’s my mission to help you make a profit while doing it.


the Mission

abundant  life.

TO live an

There’s no one-size-fits-all business model. This 1:1 coaching experience is designed for you if you’re ready to get laser-focused. You’ll receive individualized guidance partnered with added accountability to ensure you implement your customized action plan (because, after all, what’s a plan without action?). Get ready to reach that next level in your spa biz.

High-Level 1:1 Coaching 

Entrepreneurship can be hard, really hard. But you don’t have to do it alone. T.H.R.I.V.E is a supportive community of women on their journey to building wildly successful businesses while cheering each other on—women like you. Ready to go further in your biz? Let’s go together.

You can cancel at any time.

T.H.R.I.V.E Monthly Membership

Whether you’re just starting out or ready to take your business to the next level, The Profit Lab provides the solid financial foundation you need for your business. This signature group coaching program is a perfect fit for you if you’re ready to learn how to effectively market the value you offer and finally have clarity on your pricing structure.

The Profit Lab

Work With Me

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